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I didn’t start Perceptve just to make clothes. I started it because I became interested in how differently people can experience the exact same thing.
Two people can look at the same person, the same image, or live through the same moment and walk away with completely different understandings of it. Neither perspective necessarily has to be wrong. We see things through everything we’ve experienced before: our memories, emotions, assumptions, insecurities, relationships, and expectations. Whether we realize it or not, all of those things influence what we believe we are seeing.
That idea is built directly into the name Perceptve.
The word perceptive is intentionally missing the letter I.
Because sometimes, to see something clearly, you have to remove the “I” from it.
We naturally place ourselves at the center of what we experience. What does this mean to me? How does this make me feel? What do I think this person meant? But our own perspective can become the very thing that prevents us from understanding another one.
Removing the “I” represents stepping outside of yourself for a moment.
It means questioning your first interpretation. Looking beyond your own experiences. Recognizing that what you see is not always the entirety of what exists.
That philosophy shapes the clothing.
Every Perceptve piece starts with an idea worth thinking about. The designs explore things like identity, emotion, relationships, expression, contradiction, and the difference between what people show and what they actually experience. The goal isn’t to tell you exactly what to think. It’s to create something that makes you think for yourself.
Someone might wear a piece because they connect deeply with its meaning. Someone else might simply connect with the artwork. Another person might interpret it in a way I never intended.
That difference is the point.
Perceptve isn’t about proving that one perspective is correct. It’s about becoming aware that your perspective is only one of many.
Sometimes understanding something differently starts with removing yourself from the center of it.
Remove the “I.” See beyond yourself.
Perceptve / Selected Works
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